In most industries pricing is widely overlooked and in some, it is greatly misunderstood to be simple and void of art.
Pricing can sit in different functional areas of a business, each with its own advantages and challenges to handle this hot potato.
The first step towards finding the right pricing solution is if you can say the following,
“Not all customer-groups value my products the same way“.
If this is true for your business, whether you provide a product or a service, then you are in the right place to start your pricing journey.
Once you realise there…