When you guess your price setting for tomorrow
how much are you losing on each cent?
Same volume with bigger margin
Stop losing profit to competition and old tech.
7 days a week, 365 days a year. No holiday or seek day.
Guessing, dropping those cents on the floor.
Thousands of Litres, not optimised…
We take the headache away, and increase your profit!
Our average profit improvement in retail petrol is 7%
with some customers showing up to 16% better profit!
The big petrol companies use specialised Pricing teams, expensive Data Analytics and Machine Learning systems to optimise their prices and maximise both volume and profit.
Most independents still use simple excels and basic competition-checks to set their prices.
We are here to level the playing field!
After years working in Pricing Analytics in the B2C Petrol industry, we decided to support the independents, and established Pricing Is a Thing.
This unique service, deploys Data Analytics to achieve petrol pricing with confidence.
Our proprietary process has the following framework:
Hack into customers’ decision-making process.
Scientifically assess customer demand drivers beyond price.
We test market dynamics,
Establish consumption trends,
And align logistics with pricing strategy.
We know how your customers make their buying decisions. Sometimes more than they know themselves.
We test, and re-test our assumptions.
Science is working for your benefit.
Testing elasticities and cross-elasticites.
Commercially tested statistical models, specifically fitted for B2C petrol over 5 years.
Proprietary algorithms optimised for high volume-low margin transactions.
Are you ready to grow?
Success is outside your comfort zone.
We sometimes allow our habits to manage the business for us.
Time to choose.
Data Analytics or Excel?
Science or Guessing?
Confidence or Uncertainty?
You are a click away from a risk-free trial