We discuss group members’ pricing challenges, pricing research, and more.
Being a discussion group, we each get to talk about our business and our pricing challenge.
Category Archives: Behavioural Economics
Tiny Habits can lead to big Pricing Impact
As part of our continuous learning of behavioural economy, behaviour design, and decision making, we recently read this amazing book by BJ Fogg.
You can watch his TEDx talk here
What Price Optimisation is Not …
Pricing is NOT about tricking your customers or using mind magic to fool people.Pricing IS a healthy balance between the value you provide and the price you charge for it. It is about understanding value, as it is perceived by your customers, delivering that value, and charging for it. Would you consider getting a makeupContinue reading “What Price Optimisation is Not …”