Generally regards pricing as: a promotional tool.
Advantage: abundance of creativity and Business Insight.
Challenge: sometime lack the drive to push hard decisions within the organisation. May overlook pricing as a margin lever. May lack some scientific context.
Commercial / Sales
Generally regards pricing as: an easy way to close the deal (Discounting).
Advantage: direct line to customers. Can communicate and influence value perception.
Challenge: Hard to audit. Intrinsic conflict between long and short-term goals.
Being agnostic to the organisation, we are happy to push some boundaries and enjoy the relative freedom to be straight shooters. We can more easily empower stakeholders and support the decision makers in using Pricing as a core business activity; communicated, and leveraged across the business.
Contact us to learn how we can empower your business’ pricing strategy and tactics.