- Bottled Water.
Another example, but for a different reason this time.
Can you think of the exact reason why this works? - Printer and ink, Razor and blades.
Can you think of other examples where your initial buy-in is relatively cheap, but the ongoing usage is maybe a bit more costly?
There are many ways to provide value to your customer while being competitive and commercially smart.
We can help you use the right model, adjust it to your business, market, competition, and goals. We use both established frameworks, as well as cutting edge data and analytics to make sure your business gets the best pricing solution.