Pricing Is a Thing
We do Pricing. You make Profit.
Pricing mistake: Copying the pricing from a market leader.
We design bespoke pricing models so that a business can charge for what they do best.
When you copy that pricing model, you are now charging for what they do best.
Design your pricing around your unique value proposition.
We are so proud!
Approved to Mentor Pricing and Monetisation for the Boosting Female Founders Initiative by the Department of Industry, Science, Energy, and Resources.
“We looked at the competition, added value, and reduced the price”.
Pricing has several goals.
The main one is getting paid for the value you deliver.
When you give more for less you occasionally get some customers.
Usually the kind of customers who drop out when you raise the price.
And never the kind of customers who value your unique gift.
Discounting is an art. Like cooking with spice.
A touch here and there can do magic
More than that, and you spoil the whole thing.
How we do Price Optimisation
- Customers don’t pay for product or service.
- We measure
- Then we measure again
- We set your prices
- We analyse
- Your Price is optimised
- Strategy and Tactics
Pricing is a mix of science, art, and commercial edge
Pricing is based on science.
There are hundreds of rules, methods, tactics, and frameworks.
Choosing What tool to use, When to use it, and How ;
That is the Art.
1% price change equals ~ 11% change in bottom line.
Get your price right.
Too low, and your margin shrinks.
Too high, you lose sales.
Read about us to learn more
Enter the world of Pricing as a service
Without data you are just another person with an opinion.”-Edwards Deming.
Make data-based pricing decisions.
Contact us to chat and learn more.
Thinking about your Pricing?
Read the popular blog post “How to start thinking about your pricing“
Can Pricing Be Overlooked In Your Business?
Small businesses overlook pricing.
You don’t have experts in finance, commercial, data analytics, and behaviour design.
Read this short article to find out more
Zen from Pricing Is a Thing is giving his next webinar on Pricing at the Product Marketing Festival by Product Marketing Alliance.
Boosting Female Founders via Pricing and Monetisation …
Expectations Vs. Results when you get your Pricing Strategy done by experts.
What happened when our pricing team met a group of chefs and other hospitality pros…
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